We offer three main copywriting services, SEO Copywriting, Website Copywriting and Sales Copywriting.
These three copy writing services focus on three main goals:
- increase search engine rankings
- increase the amount of time visitors spend on your website
- increase the conversion rate of visitors to customers
If your website is easy-to-use but nobody can find it, then you should focus on writing for search engines. If your website already ranks well in search engines but doesn't convert well then you should focus on writing persuasive sales copy. We can advise you on the best way to balance the copy on your website.
To speak to us about our copywriting services please call now on 0141 424 3408.
Professional SEO copywriting can help your website rank better in search engines. Search engines read websites differently to human visitors, focusing almost exclusively on the frequency and position of different combinations of words. Search engines decide whether your website is relevant for a particular search query based on an complex analysis of the words on your website.
You can get a significant boost to your search engine rankings by taking this into account when writing SEO copy for websites. We offer SEO copywriting services to all our SEO clients.
Good website copywriting captures people's attention, draws them further into your website, boosts your credibility, and makes visitors more likely to return in the future.
Research shows that people read websites differently to how they read leaflets or books. People want to be able to find information quickly online, so they quickly scan web pages instead of reading every word, paying attention to paragraph headings, bold text, underlined links, and so on.
Web copywriting without these structural features is harder to read, so you probably shouldn't transfer existing company literature straight to your website. Usability research shows that websites with unclear wording or navigation can be frustrating to use, causing people to abandon your website.
Above all people want to establish whether your website is trustworthy, and well written copy demonstrates credibility and authority.
Professional sales copywriting boosts your website conversion rates, by persuading people to contact your business, and turning visitors into customers. There is no point in having a high ranking website that doesn't convert any visitors into customers.
In general, sales copywriting presents your business message in a way that addresses the needs of your potential customers, rather than by simply itemising the features of your products or services. This technique alone can send website conversions rates through the roof. In the words of Harvard marketing professor Ted Levitt, "People don't want a quarter-inch drill, they want a quarter-inch hole."
But there is much, much more to sales copywriting:
The language and vocabulary used on your website should, where possible, mirror the language and vocabulary used by your target audience.
The written content of your website should focus on pre-qualifying potential customers, giving them all the information they might need to inform their buying decision. So depending on your requirements you may want to provide testimonials, portfolio examples, client lists, data-sheets of technical specifications, newspaper features or reviews, celebrity endorsements, press releases, sample reports, FAQs, and so on.
Call To Action
And your writing should present a clear 'call-to-action' message to encourage website visitors to contact you with any questions.
Copywriting Services UK
Glasgow Web Design provide affordable, professional copy writing services UK wide. To discuss your web copywriting project directly with our copywriters please call now on 0141 424 3408.