Professional copywriting can help your business website to:
- increase visitor numbers
- keep visitors' attention longer
- convert more visitors into customers
Glasgow Web Design are a Scottish copywriting agency that offer affordable, professional copywriting services to businesses throughout Scotland and the UK. To discuss your copywriting requirements call us now on 0141 424 3408.
Professional copywriting is something that many people ignore when considering any marketing campaign. And yet a small investment in copy writing can potentially double the conversion rate of your website overnight, paying for itself many times over.
Some business owners choose to write their own advertising copy, mistakenly thinking that just being knowledgeable about their field makes them effective communicators. The benefit of using a professional copywriter is that it gives you a fresh perspective on the best way to sell your company to potential customers.
And even if the person building your website offers a copywriting service, it doesn't mean that they will be effective copywriters. Design and marketing agencies are more focused on creating beautiful designs than using language effectively. And most web designers prefer to focus on the technological aspects, often treating web copy as an afterthought. Writing effective sales copy is not a common skill.
Website copywriting is quite different to traditional copywriting, because of the differences between how people read websites compared to printed materials. Web copywriting requires a slightly different approach in order to be effective.
More information about our website copywriting services.
Glasgow Web Design have been providing professional copywriting throughout Scotland and the UK for over five years. To speak with a UK website copywriter please call now on 0141 424 3408.