Google AdWords is the most important pay per click advertising service, and your first choice when running a Search Engine Marketing campaign.
But you can easily throw away money on Google AdWords unless you know what you're doing.
Glasgow Web Design offer a professional Google AdWords Management service to clients in Scotland, throughout the UK and Ireland.
We will maximise the efficiency of your Google AdWords campaign by:
- selecting the right AdWords keywords
- lowering your Cost Per Click (CPC)
- boosting the Click Through Rate (CTR) of your Google adverts
- increasing the conversion rate of your website landing pages
To speak to us about your Google AdWords campaign please call now on 0141 424 3408.
AdWords is the fastest way to get exposure for your site at the top of Google, and gives you complete control over what search terms you want to be associated with.
Google Advertising gives you several benefits over other pay per click services. As the industry leading search engine, advertising on Google offers you greater exposure to more potential customers than, for example, Yahoo! or MSN Live. Google lets you target customers by location and by language. And you can place adverts on Google's extended network of partner websites, including sites using Google AdSense.
Advertising on Google works slightly differently to other pay per click services in terms of how the adverts are ordered at the top of the search page. Whereas most other search engines just list advertisers in order of the price bid for the advert, Google uses a proprietary Quality Score index. The Quality Score is a measure of the quality and relevance of your site to the keywords you are bidding on, and reflects the Click Through Rate of your advert. What this means is that you don't have to be the highest bidder to get listed in the top few spots. But the flip side is that you can't guarantee top spot simply by outbidding your competitors.
Google AdWords Management
Google AdWords Management can be a difficult and time-consuming thing to get right. And it can be easy to waste money while you gain experience learning what works and what doesn't. That's why many businesses choose to outsource their advertising campaigns to a professional Google AdWords management company.
Glasgow Web Design will help you get the best out of your AdWords campaign, so call us now on 0141 424 3408.