Internet Marketing is an umbrella term that covers several different proven methods of promoting your business online - including search engine optimisation, pay-per-click advertising and email marketing.

Search Engine Optimisation is the process of designing your website to rank highly in search engine listings. It is impossible to guarantee a high rank for a popular search term - since there are so many other competing websites, and the method search engines use to rank sites changes often. However, there are several proven methods of achieving good results in search engine listings.

Pay-Per-Click Advertising can be a very cost-effective method of driving customers to your website. A search engine shows your advert for free, and you only pay when a customer clicks on the advert and visits your site. This makes it a more efficient form of paid advertisement.

Email Marketing is a established and legitimate way of reaching customers, and should be distinguished from the mass-sending of unsolicited SPAM emails. One of the key requirements of email marketing is the idea that customers 'opt-in' to the service, and can 'opt-out' at will. Email Marketing lets you target your advertising to interested customers.

Glasgow Web Design can advise you on the most appropriate form of Internet Marketing for your organisation.