SEO Company
Choosing the right SEO company can be a daunting task.
When you contact a few SEO companies for quotes you will quickly notice that they each have very different:
- levels of experience
- examples of their work
- favoured SEO techniques
- costs
Glasgow Web Design are a Scottish search engine optimisation company who specialise in optimising small business websites for Google. If you are looking for a professional, affordable SEO firm in Glasgow then please call us now for website advice and your free, no-obligation quote on 0141 424 3408.
Choosing an SEO Company
Choosing a good SEO company is difficult partly because there are no relevant industry-standard search engine optimisation qualifications. Search engines themselves are a relatively recent development – remember Google was only launched in 1998 – so it is difficult to find an SEO company with more than 10 years of experience. And Google often changes their algorithm used to rank websites, meaning that SEO expertise goes out-of-date faster than with almost any other profession.
All of this means the best way of picking the best SEO company for you is to review examples of their work, speak to existing customers, and discuss with them the details of your project.
SEO Company UK
When selecting an SEO company UK business owners should ensure you get three things:
Firstly, it is important to know what level of service you want from your search engine optimization company. If you only want a basic level of service then you should expect to only pay a basic price. If you want your optimization company to provide extra services – eg analyse your competitors, research commonly-searched keywords, provide regular updates over the phone, redesign parts of your website, edit existing pages of text, create new pages, manage PPC campaigns, provide SEO training, etc – then it will obviously cost more. Professional SEO companies will advise you on what level of service would most effectively achieve your aims.
Secondly, you need to be able to trust your UK SEO company. No company website, no trading address, and no other clients means you should probably think twice before handing over any money. Good search engine optimisation companies won't make exaggerated claims about achieving guaranteed #1 rankings overnight, because this is a promise that can't be kept. Instead, trustworthy companies should be able to demonstrate current websites they have successfully optimised. Good UK SEO companies are likely to rank well in Google for relevant search terms. And you will quickly get a feel for the correct UK SEO company by talking to them about your project.
Finally, your SEO company should offer great value-for-money. The most expensive search engine optimization companies in the UK charge 5 or 6-figure fees for large projects, meaning that the top SEO companies are priced too high for most small to medium businesses. At the opposite end of the scale you can find cheap SEO companies that may charge as little as £99 for their SEO services, but only the most optimistic would expect that money to buy a great deal of time or effort.
The actual cost of SEO is less important than the value of SEO, however, so you should think carefully about the value to your business of a high ranking in Google. How many extra customers or sales would you need to receive in order to pay for the cost of the SEO work? How does the cost compare to the cost of reaching customers using other channels, for example in the Yellow Pages or a regional newspaper? In many cases, an affordable SEO company will provide a far greater return on investment than with traditional newspaper or radio promotion.
"The Best SEO Company in the UK"
A popular myth is that there is one single “best SEO company in Scotland”, or one single “best SEO company in the UK”. There is in fact no such thing. Choosing the best SEO firm for you is a very personal decision, and depends on three main factors mentioned above – service, trust and value-for-money.
SEO Company Glasgow
Glasgow Web Design are one of the fastest growing SEO companies Glasgow has, and we serve clients throughout the UK and Ireland. As a professional search engine optimisation company UK business owners can be confident that we only ever use ethical SEO techniques, never make promises we can't keep, and are happy to give examples of satisfied customers upon request.
Please call us now on 0141 424 3408 to talk about your project. Alternatively you can contact us through our website.
