Pay Per Click
Pay Per Click (or PPC) is a system of website advertising where you can immediately gain exposure to a highly targeted audience but you only pay when someone actually clicks on your advert.
However many people don't have the time required to manage a pay per click campaign themselves. It is easy to spend money fast if you aren't familiar with the way the system works. And without proper planning then you may overpay for the clicks you get, or throw money away on clicks that don't lead to sales.
Glasgow Web Design are an experienced pay per click company in Scotland, and offer pay per click management to clients throughout the UK and Ireland. To speak with us about your pay per click campaign please call now on 0141 424 3408.
Pay Per Click Advertising
Pay per click offers several benefits over traditional advertising through newspapers, magazines, radio or television. Pay per click advertising campaigns can be turned on and off instantly, so you get far more control over your campaign. Pay per click marketing can be fully tracked, so you stay informed about how effective your advertising is. Pay per click advertising campaigns can be changed instantly, so your advertising can respond quickly to new product lines, seasonal changes or special promotions. And pay per click adverts target as specific an audience as you like, displaying adverts only when a customer is searching for certain exact phrases.
Google Pay Per Click
Google Pay Per Click (called Google AdWords) is the clear market leader and should be your main target when considering pay per click advertising. Google Pay Per Click allows you to reach the largest audience of all the PPC systems. Google Pay Per Click management requires you to take account of the features that distinguish Google's PPC offering from the other major PPC systems such Yahoo Pay Per Click (called Yahoo Search Marketing). We offer a range of pay per click services, including Google AdWords Management as well as Yahoo Search Marketing Management.
Pay Per Click Management
Pay per click management can be divided into initial planning and ongoing management. The initial planning stage involves analysing how often your potential customers search online using particular search terms, and to check how much competition there is among advertisers for each phrase. We aim to get you the greatest return on investment by targeting search terms that are commonly used but are not already saturated with advertisers.
Ongoing pay per click management involves measuring the success of your campaign and making changes to try and increase visitor numbers while reducing the advertising spend per visitor. There are several ways to do this, such as by increasing the click-through-rate of your pay per click ads, reducing the cost-per-click of your ads, and reducing the bounce rate of visitors leaving your website without making a purchase or enquiry.
Pay Per Click Company
The benefits of using a pay per click company are that pay per click companies can get you better results faster than you could have got them yourself. Pay per click management is one of the most effective forms of business advertising but can be time-consuming to do well. When choosing a pay per click company you should make sure that they will make ongoing changes to your pay per click ads to increase the effectiveness of your campaign. Otherwise you could be throwing money away for little benefit, and missing out on the many benefits of pay per click advertising.
Pay Per Click UK
Glasgow Web Design offer pay per click UK wide. When outsourcing pay per click UK customers need to be reassured that their project is in safe hands. As an established pay per click company in Scotland, we have the skills and experience to get your pay per click advertising campaign up and running quickly and efficiently. To speak to us about pay per click in the UK please call us now on 0141 424 3408.
