Yahoo Search Marketing
Yahoo Search Marketing is a Pay Per Click advertising system like Google AdWords.
However there are some important differences in how Yahoo's Pay Per Click system operates.
Glasgow Web Design offer Pay Per Click Management for Yahoo Search Marketing as well as Google AdWords. To discuss your Yahoo advertising campaign please call now on 0141 424 3408.
Yahoo Advertising
Formerly known as Overture, Yahoo Search Marketing offers a similar range of options to bid for advertising space next to their normal search results.
Yahoo advertising should be considered by anyone serious about reaching new customers. Although Google has a significantly larger share of the search market, advertising on Yahoo offers you several unique benefits. Yahoo's online services are more heavily used than Google's services, so your adverts can gain valuable exposure through the main Yahoo portal, as well as Yahoo's email, news and sports services. And Yahoo lets you advertise on their impressive network of partner sites, including eBay, AltaVista and some popular UK ISPs such as Wanadoo.
Yahoo Pay Per Click
Yahoo Pay Per Click works differently to Google's AdSense on several counts. The adverts are ranked primarily by price, so to ensure top spot you must outbid your competitors. Yahoo does not filter adverts by location as effectively as Google, which can be an issue if you wish to mainly attract local traffic. And there are also small differences with regard to costing and in particular minimum bid amounts.
Glasgow Web Design offer expert help and advice on running a Yahoo Pay Per Click campaign. To discuss your Yahoo Search Marketing campaign please call now on 0141 424 3408.
