Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the process of creating or optimising a website in order to get high search engine rankings in Google. (Search Engine Optimisation is often written using the American spelling, Search Engine Optimization).
Google and the other search engines are an increasingly important source of potential customers, and high search engine rankings for relevant search phrases will greatly increase traffic to your website, giving you:
- more visitors
- more customers
- more sales
- more money in your pocket
What would a top ranking in Google be worth to your business?
Glasgow Web Design is one of the fastest-growing Search Engine Optimisation companies in Scotland. From our base in Glasgow we offer professional, affordable SEO services to businesses and organisations throughout Scotland and the UK. To chat to us about your SEO campaign please call now on 0141 424 3408.
SEO allows you to market your business:
- cost effectively
- to a very wide audience
- to customers searching for your services
- over a sustained period of time
Search Engine Optimisation is among the most cost-effective ways to promote your business, allowing you to efficiently reach large numbers of highly targeted customers. Organic SEO focuses on the main Google results, meaning that you do not need to pay every time someone clicks on your listing. For this reason organic SEO can prove to be excellent value for money.
SEO has a greater reach than traditional marketing channels, such as local radio stations, because your business can be found by customers across the whole UK, or even worldwide.
SEO is more focused than traditional marketing channels, since your website will only be marketed to people who are actively searching for the products and services you provide within your desired catchment area.
SEO gives longer lasting results than traditional marketing channels. Today's newspaper adverts become tomorrow's fish'n'chips wrappers, but money invested in obtaining top Google rankings will pay for itself many times over, for weeks and months to come.
Finally, SEO helps your business stand out in a crowded marketplace. If your website does not appear near the top of the search engine results then potential customers will use one of your competitors instead. So each day you delay starting your SEO campaign means more potential customers visiting your competitors, and more lost sales.
You may be particularly interested in SEO if:
- you are starting a new company
- your website does not attract many (or any) visitors
- your website does not rank highly for key search phrases
- your website is regularly outranked by competitors' websites
- your typical customers use the internet for researching and buying
- you want to reduce your overall marketing spend
There are two different sides to website SEO; on-site SEO and off-site SEO.
During the on-site SEO phase, we will analyse and make changes to your website itself, editing and adding content, redesigning the structure of your site, and fixing any problems that are holding your website back.
During the off-site SEO phase we will increase the popularity of your website by raising its profile online, which can involve building the right kind of links to your website, creating articles and press releases, submitting your website to directories, and promoting your website on relevant social networking sites, blogs and forums.
On-site and off-site search engine optimisation techniques are equally important when carrying out web search engine optimisation. You should treat with scepticism claims from SEO companies that they don't need to alter your website to improve your Google rankings.
Once the on-site SEO and off-site SEO phases are completed, we will then monitor the improvement of your site in the search engine rankings and continue to make further on-site and off-site adjustments as necessary to keep your site rankings high.
By carrying out website search engine optimisation on an ongoing basis we can also target new search phrases as your business grows and changes, run seasonal promotions, as well as generally keeping your website up-to-date.
One of the common side effects of good off-site SEO work is to increase your website's Google PageRank. However PageRank by itself is less important than good search engine rankings, since good rankings are what drives traffic to your website.
Unlike some SEO companies in Scotland, Glasgow Web Design use only ethical SEO techniques to help our clients gain better rankings in the organic search results. Ethical search engine optimisation involves 'white-hat' techniques that don't risk getting your site blacklisted by Google and the other search engines.
More information about our SEO services.
How much does SEO cost?
The cost of SEO depends mainly on the number of keywords that you would like a high ranking for, as well as the competitiveness of those terms. So it is harder to get your website to rank for 100 unrelated phrases than if you focus on a small number of related phrases. And it is harder to rank #1 for a competitive term like 'mortgages' or 'loans' than it is to rank #1 for a very specific, less competitive phrase such as 'low interest home improvement loans'.
Glasgow Web Design offer a choice of web design and SEO packages designed to suit all businesses, though we also offer bespoke SEO services upon request.
More information about our SEO prices.
Search Engine Rankings
Search engine rankings are a measure of the combined popularity and relevance that your site is judged to have. Relevant, popular sites are likely to rank higher in search engine results for a given search phrase.
More information about search engine rankings.
SEO in Scotland
Glasgow Web Design have a range of SEO clients in Glasgow and throughout Scotland and the UK. And because we are based in Scotland we have significantly lower overheads than SEO companies in London, reflected in our affordable SEO prices.
More information about Search Engine Optimisation in Scotland.
Free Search Engine Optimisation Advice
Glasgow Web Design specialise in the optimisation of small and medium business websites to rank high in the major UK search engines, particularly Google, Yahoo and MSN / Live.
Contact us now on 0141 424 3408 for free, no-obligation search engine optimisation advice. Alternatively you can contact us through our website contact form.