Search Engine Marketing Services
Search Engine Marketing can be a very cost-effective way of acquiring leads for your business.
However unless properly managed it can also lead you to blow your entire internet marketing budget with little or nothing to show for it.
The three biggest mistakes people make when it comes to search engine marketing are:
- choosing the wrong keywords
- wording your advert badly
- failing to convert visitors into customers
That's why we offer three main search engine marketing services: PPC Keywords Research, PPC optimisation and Landing Page Optimisation. Each search engine marketing service targets a different aspect of your SEM campaign in order to improve profitability. To speak with us about a particular search engine marketing service please call us now on 0141 424 3408.
PPC Keywords Research
PPC Keywords Research makes sure that the keywords you are paying for are right for your business. Choose the wrong keywords and you might pay over-the odds, not get the exposure you seek, or attract visitors who are unlikely to make a purchase. Properly researching the PPC keywords you target can dramatically boost the return on your investment for Search Engine Marketing.
PPC Optimisation involves optimising the wording of your PPC advert to maximise the click-through-rate. People searching on the internet are bombarded with information at every turn, and it takes something arresting to catch their attention. The role of PPC optimisation is to understand your audience, in order to persuade them to click your advert.
Landing Page Optimisation
Landing Pages are the pages on your website that people are taken to after clicking on your PPC ads. Landing Page Optimisation involves changing your landing pages to maximise the conversion rate of visitors to customers. Common problems with landing pages are not giving your visitors a simple way of fulfilling their goals, and providing too many links to external websites. Ideally your landing pages should be specifically tailored for the PPC campaign you are running, in order to maximise your return on investment.
Professional Search Engine Marketing
Glasgow Web Design provide professional search engine marketing services to clients in Scotland, and throughout the UK and Ireland. To ask about our SEM services please call now on 0141 424 3408, or contact us by email.